According to the data of AGB Nielsen Media Research presented last Thursday by Pera at Pulitika (PaP), Nacionalista Party (NP) standard bearer Manuel Villar Jr’s advertisements are aired for 8,730 minutes or six days in a span of three months right before the start of the official campaign period which exceeds the combined airtime of the five other leading presidential candidates at the same period.
Former President Joseph Ejercito Estrada, Senator Benigno Aquino III, Former Defense Secretary Gilberto Teodoro Jr., Senator Richard Gordon, and Evangelist Eddie Villanueva all had a total combined airtime of 6,747 minutes or only over four days compared to Senator Manny Villar’s six days.
All of the television and radio ads of the six top presidential candidates of this year’s election have a total airtime of 15,479 minutes that has only been aired before the campaign period (November 1, 2009 to February 8, 2010). If this would be played continuously, it will take about eleven days to finish.
According to Lawyer Roberto Cadiz, PaP consortium chairman and Libertas executive director, the May 2010 polls is proving to be the most expensive elections. Cadiz also said that they’re expecting most of the candidates to spend 95% of their campaign budget for their advertisements through media.
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